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Competition
Litigation

Shorting Your Rival:

Negative Ownership as an Antitrust Remedy

Ian Ayres, Scott Hemphill, and Abraham L. Wickelgren

Antitrust authorities often have difficulty predicting whether a merger of rivals will enhance or degrade competition. For mergers that produce a mix of benefits and anticompetitive harms, they also have difficulty preserving the benefits while preventing the harms.

To help solve these and other problems, we propose the use of negative ownership remedies, wherein the merged firm effectively takes a short position in its competitors. A negative ownership remedy provides multiple distinct benefits: First, approving a merger conditional on negative ownership provides an ex post incentive benefit, because a merged firm with negative ownership in its rivals will have less incentive to engage in conduct that reduces competition. Second, it provides an ex ante signaling benefit. Privately informed firms that volunteer to take a negative ownership position are less likely to have proposed a merger that weakens competition. Third, the availability of the negative ownership tool allows antitrust authorities to make more finely calibrated decisions about whether to approve proposed mergers.

Taking a short position is just one way to implement the remedy. We describe a menu of alternatives, including executive compensation keyed to relative performance, derivative contracts (for example, selling at-the-money calls in rivals), and bespoke contracts that oblige the merged firm to make a payment to consumers if prices rise. The latter feature insures consumers against the prospect that, notwithstanding the firm’s augmented incentive to compete, the merger weakens competition. We also discuss non-merger applications of the idea to improve competition—including as a remedy for horizontal price fixing. Finally, we identify several limitations to our approach. Notwithstanding these complications, we conclude that negative ownership is a viable and powerful device that should be part of antitrust authorities’ toolbox.