Proving IP 2019: Proving Consumer Perception

Season 1 Episode 3

Proving Consumer Perception: What are the best ways to test what consumers and users perceive about a work and how it is being positioned in the market?

Episode Notes

Featuring David Bernstein (Debevoise & Plimpton), Graeme Dinwoodie (Chicago-Kent College of Law), and Johanna Schmitt (Kirkland & Ellis), moderated by Barton Beebe (NYU Law).

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Engelberg Center Authors

Michael Weinberg Barton Beebe