Conspicuous Consumers

Consumers’ welfare forms the touchstone of antitrust.

Consumers’ use of AI consumes environmental resources.

Consumers’ grasp of different works impacts fair use transformation analyses.

Consumers’ confusion around similar trademarks defines the scope of protection.

“The Consumer” is ubiquitous across a range of areas of law, shaping rules, doctrines, and analyses. At the same time, The Consumer is often underdeveloped and one-dimensional.

Join the Engelberg Center as we elevate this central character in the law, exploring how it impacts across disciplines and evolves over time.